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The Evolving Landscape of Browser Security: Threats and Solutions for the Modern Enterprise

28 August 2025 by
PseudoWire

Browser security has become a critical area of focus for both security teams and end users. As businesses increasingly rely on SaaS platforms, cloud-based applications, and hybrid work environments, the browser has transformed into a primary entry point for sophisticated cyberattacks. The security landscape is shifting dramatically, driven by advancements in technology and a focus on browser-based exploits. This document delves into the key findings of recent research, examining the latest threats, the rise of AI in cybercrime, and the solutions organizations are adopting to build resilient defenses.

The Macro Environment: A Growing Threat Landscape

The statistics paint a clear picture of a rapidly escalating threat landscape. Over the last 12 months, Menlo Security Inc. Threat Intelligence identified more than 752,000 browser-based phishing attacks across over 800 enterprises, representing a 140% year-over-year increase. This surge underscores the inadequacy of traditional network and endpoint security tools, which are no longer sufficient to combat modern threats. According to Gartner, more than 98% of attacks originate from internet usage, with 80% of those targeting local, end-user browsers.

Attackers are no longer relying on simple exploits; they are leveraging a combination of zero-day attacks, social engineering, and advanced phishing techniques to infiltrate systems and steal valuable data. The research highlights several key attack vectors:

  • Malicious Ads (Malvertising): Campaigns are exploiting popular websites and advertising networks to distribute malware and steal credentials.
  • Browser-based Phishing: These attacks, especially those leveraging evasive techniques and business collaboration tools such as Slack or Teams, have become more convincing and harder to detect. Brand impersonation is used at an accelerating rate to deceive users about a site's legitimacy.
  • Exploitation of Browser Vulnerabilities: Zero-day flaws in major browsers like Chrome, Firefox, and Edge remain a persistent threat.

The Rise of AI and Evasive Techniques

A significant trend identified is the integration of AI into cybercrime. The rise of Generative AI (GenAI)-generated threats has surged, with fraudulent websites posing as legitimate GenAI platforms to trick users. In the past year alone, Menlo Security uncovered nearly 600 incidents where these imposter sites used GenAI names to manipulate and exploit unsuspecting victims. The use of AI and large language models (LLMs) will further enhance the scale and automation of attacks, enabling cybercriminals to execute more effective phishing campaigns.

The research also details the alarming increase in zero-hour phishing attacks, with a 130% increase against enterprises in 2024. These attacks employ a variety of evasion techniques to gain initial access, such as fileless malware and memory-only payloads, which bypass traditional defenses by hiding malicious activity within seemingly legitimate web traffic. Credential phishing continues to run rampant because legacy security tools are often ineffective against these sophisticated techniques. The average window of exposure before legacy security tools can detect threats from zero-hour phishing attacks is six days.

Abusive Cloud Hosting and Noteworthy Attacks of 2024

Cybercriminals are increasingly exploiting cloud services to host malicious content, such as phishing sites, ransomware, and command-and-control (C2) infrastructure. These platforms are attractive to attackers because they offer free hosting, appear legitimate, and can bypass security filters. Cloudflare's pages.dev and workers.dev domains, for example, have seen a 104% increase in misuse for phishing attacks in 2024.

The research highlights several high-profile browser-based attacks from 2024:

  • "0.0.0.0 Day" Vulnerability: This vulnerability exposed a fundamental flaw in how browsers handle network requests, allowing external websites to communicate with and potentially exploit local software on macOS and Linux.
  • Chrome High-Severity Exploits: Chrome experienced multiple high-severity exploits, including CVE-2024-7971, which enabled remote code execution and allowed attackers to access corporate networks before patches were applied.
  • Google Drawings and WhatsApp Phishing: Attackers used an Amazon account verification link hosted on Google Drawings and a WhatsApp URL shortener to trick users into sharing their login credentials.
  • Phishing-as-a-Service (PhaaS): The research analyzed a campaign using a PhaaS kit called "Greatness," which is available for purchase via Telegram and includes email templates, C2 panel access, and other support.

Looking Ahead to 2025: Key Predictions

Looking ahead to 2025, Menlo Threat Intelligence predicts several key shifts that will define the browser security landscape.

  1. Ransomware will remain prolific, with cybercriminals increasingly using browser-based attacks to target critical sectors like healthcare, energy, and transportation. Phishing will continue to be a primary method for gaining entry to systems.
  2. AI-driven deepfakes and the exploitation of user trust will continue to rise, making it harder to distinguish between legitimate and malicious sites. Scam activities, such as fake AI tools, will be used to steal login credentials and personal data.
  3. A widening cyber gap will leave small businesses particularly vulnerable to browser-based threats due to their inability to effectively monitor user behavior. Larger enterprises will incorporate more AI into their security tooling to combat these threats.
  4. Growing threats to Edge and IoT devices will emerge, as their limited security measures and widespread use make them prime targets for zero-day vulnerabilities and malicious activities like DDoS attacks.
  5. Remote and hybrid environments will exacerbate insider threat risks, as well-intentioned users fall victim to sophisticated, targeted attacks.

A New Approach: Secure Cloud Browse

Given the evolving and persistent nature of these browser-based threats, a new approach to security is needed. Secure cloud Browse is presented as a crucial solution for businesses. This technology physically isolates a user's Browse activity from the network, providing cloud-delivered security that works with leading local browsers. It mitigates the risk of evasive phishing attacks, browser vulnerabilities, and compromised devices, all while allowing users to maintain productivity with their familiar browsers and GenAI tools. By staying informed and adapting to emerging challenges with solutions like secure cloud Browse, businesses can better protect their data and maintain trust in a digital world where the line between reality and deception is increasingly blurred.

PseudoWire 28 August 2025
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